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Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)

Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)

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Product details

Management number 236931185 Release Date 2026/07/10 List Price $19.25 Model Number 236931185
Category
  1. Books
  2. Business & Money
  3. Marketing & Sales
  4. Consumer Behavior

By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: 'when does it pay to be green?' Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms. Read more

Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)

Consumer Behavior

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